How to Know if a Wedding Fair is Right for You

Hey friends, and by friends I mean specifically wedding vendor friends because this podcast is for you. I really get asked quite often if I am doing this fair or that one and how I've faired (BAH) in the past. So I decided to write about it, and then to record my voice talking about. Click play and determine for yourself if a wedding fair is right for you...

WARNING a wedding fair, the kind that you get hoards of clients and moneys from, is a LOT of work. Just like running your own business. Unless you are in the business of inheriting money and winning the lottery.

HOW TO CUT CORNERS ON YOUR BOOTH:

Have friends or family help staff and assemble/disassemble your booth
Put items in your booth that exemplify your brand and can be used for future fairs
If you are unclear on your brand use classic items
Buy and return. I’m a weenie so I could never do this but I would buy and consign, which is similar
Collect your own leads, hello paper and pen
Trade with other vendors
Take people up on their offers! just remember big fairs frown upon promoting other businesses than the one that purchased the booth
Go without electricity and wifi

IT IS A BAD IDEA TO:

Expect a wedding fair to be easy.
Think the price to rent a booth at the fair is the cost of participating in a wedding fair.
Go it without goals.
Think you can treat it like a trade show.
Think because you have a giveaway people will convert from free riders to paying clients.
Blame others for poor results or complain period.